When you don’t have leads in your sales arsenal, the first thing you thought about is performing cold calling. Cold calling can also be referred to prospective or canvassing. This process involves contacting prospects who have not been pre-qualified as leads.
Is cold calling an effective marketing approach? Well, it is a little bit difficult to say this. According to the nature of cold calling, it implies that you won’t have as much success with selling, but if you don’t have any leads in your sales pocket, then it’s the best option to take a leap.
Let’s understand the cold calling in detail.
Cold calling is a marketing method in which a sales executive contact prospects who have not previously exhibited an interest in the business offerings that are being offered, as compared to warm calling. Cold calling is the practice of genuine outbound call centres wherein skilled telemarketing agents make calls to prospects with a key objective to sell specific products or services.
Cold calling is quite similar to the concept of fishing in a large, open lake or river.You are aware of the fact that there are thousands or lack of fish in the water body to catch, but you also know that only a few will bite the food. Whenever you head for the fishing, you would never go unprepared because you know the fact underneath. That’s why you come up with plastic lures and jigs, some kind of live bait so that you can catch different types of fishes. A fisher with the complete focus on catching a great proportion of fish might bring a net, tools like hook removers, gloves, pocket knives, etc.
A focused fisherman takes time to prepare a strategy so that he can catch more and more fishes. Similarly, when it comes to cold calling, take a time to prepare the strategy, know the right techniques to employ, and you will definitely start selling more. If you are wondering that cold calling is really that simple, check out the following tips for cold calling success.
Is cold calling effective or waste of time?
Cold calling is only a waste of time if you’re salespersons are doing it in wrong way. You can make this marketing process effective by implementing some proven strategies that grab your prospects’ attention and achieve success.
Have a quick look at the following techniques to appeal prospects and attain leads:
Make cold calling effective when you recognize your prospect
It is a typical method of getting someone’s approval and earning their trust. But, the major thing is how can you mirror someone that you have never met in- person and just spend some time over the phone? Herein, the main trick is to listen to your prospects carefully. How do your potential customer respond to the phone? Do they speak loudly or slowly? Do they sound frustrated? Do they sound happy? Identify your prospect by just knowing their attitude and behavior of talking. This can make a big different in performing cold calling and achieving success as well.
Get pass the 10 seconds timeline by letting the prospect speak
If you are doing well in engaging prospects by making them equally participate in the conversation, the chances of your success get increased. On the contrary, if you’re doing all the talking and don’t allow your prospect to speak, your chances of getting that lead shatters down. To prevent your prospects to hang up, offer your initial pitch, ensuring that you end it with a positive question that they can respond to. If you will be able to engage a prospect and pass the mark of 10 seconds, you can increase your odds or get leads and boost sales.
You can outsource cold calling requirements to outbound call centres to get the qualified leads and increase the sales effectiveness.
Image Credit: Peggy_Marco